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17/05/2018
PROMOS News
How to win over tenants – integrated service offers in your tenant app
The smartphone boom continues, which means that the market for mobile applications is also thriving. Wanting to find out more, the consulting firm Deloitte has analysed the efficiency potential of tenant apps for the housing industry, revealing great potential for savings.
The results show that, on average, the analogue processing of a damage report takes 150 minutes, or 90 minutes with a tradesman’s interface. If the tenant reports the damage using a tenant app and sends two informative photos, the process can be reduced to an average of 30 minutes. Based on the average rates of smartphone usage in Germany, around 80 percent of damages – be it a heating malfunction or a flooded cellar – could be reported by tenant app.1
Digital tenant communication by app therefore makes perfect sense and is an efficient response to social changes in the way we communicate.
While the most common functions of a good tenant app include defect reports, rental contracts, documents and billing, this direct link to the tenant offers numerous other possibilities. For example, the tenant app can simultaneously act as a customer card. Discounted admission to the nearby zoo, vouchers for the baker next door or even a prize draw for free tickets can be integrated into the tenant app. Direct distribution services using an opt-in procedure, for example between the tenant and electricity provider, also enable the tenant app to offer real added value.
- Source: https://www2.deloitte.com/de/de/pages/real-estate/articles/mieter-app-meets-wohnungswirtschaft.html
With its integrated services, the easysquare tenant app provides real added value.
Social and charitable causes are also suited for integration into a tenant app. While Christmas is a time when people have a great desire to do good deeds and make donations, sometimes these good intentions are forgotten in the seasonal rush, or fall at the final hurdle of finding the right initiative and actually transferring the money. A special function in the tenant app can help here, allowing users to make a donation to selected verified organisations with a simple click – for example conveniently transferring part of the repayment of the latest operating costs statement. A donation receipt is issued.
Active neighbourhood and social management can also be integrated into the easysquare tenant app. In this way, tenants can use bulletin boards to exchange information regarding their interests and upcoming events. Gone are the days when countless pieces of paper cluttered hallways and everything took ages to coordinate. The task of finding a dog sitter in the neighbourhood, organising the next summer party or setting up a running group can now be completed quickly and easily.
To sum up, modern tenant apps are much more than a direct link between tenants and landlords. Providing an all-round service with a wide range of possibilities and facilitating processes on both sides, this mobile application is becoming a valuable part of everyday life that we can no longer imagine doing without.
If you have any questions on this, feel free to contact us.
Our experts will be happy to advise you.
