Real Estate Arena 2025 – Clear decisions for a digital future

Between uncertainty and momentum: IT in transition

The real estate industry is under pressure and urgently needs new answers. While economic and political uncertainties continue to rise, the structural challenges remain the same: increasing demands, growing complexity, and a fast-moving innovation cycle. That’s exactly where the Real Estate Arena comes in. Under the motto “bold. controversial. up close”, it offers space for open dialogue, fresh perspectives, and new alliances. Once again, decision-makers and hands-on professionals from all parts of the industry will come together in Hanover.

In the middle of it all, PROMOS and GdW will be there. At the booth and in a high-level panel discussion, we’ll explore with housing sector representatives how IT strategies can be put to effective use, what defines a good investment, and how to make digitalization work in day-to-day operations.

Experience that makes a difference

At the core, it’s about honest conversations about IT projects – including the highs and lows that can come with introducing a new system. For example, Volkswagen Immobilien (VWI) will share insights from their ambitious implementation process – a journey that didn’t go without its challenges. All the more interesting, then, to look back and ask: What were the key factors for emerging stronger? And what can other companies learn from that? Housing company meravis will also offer a look behind the scenes of their IT decision-making.

At the same time, we’ll look ahead – because one thing is clear: The challenges of the coming years can only be mastered with robust systems and reliable partners. Digitalization is no longer optional. It’s a necessity – not an end in itself, but a foundation for efficiency, transparency, and competitiveness. PROMOS, in combination with SAP^®, provides a solution that blends standardization with flexibility, is open to future expansions, and ensures secure operations – a crucial factor at a time when many providers can no longer guarantee long-term reliability.