Students as a source of inspiration for urban development – how you can interest attractive target groups in your hall of residence

Student housing ensures diversity and lively urban development. On 15 and 16 May, experts and participants of the specialist conference “Studentisches Wohnen” (Student living) run by the Deutsches Studentenwerk (German National Association for Student Affairs) examined everything that needs to be considered from a legal, architectural and digital perspective in planning and implementing student accommodation. Our experts from easysquare were also there to be provide advice.

The presence of an active student culture has a profound influence on many German cities – just take Greifswald, Ilmenau or Jena, for instance. Frequently, cities even offer rewards to students who make them their primary residence. But where are they all to live? The frequently discussed issue of housing shortages naturally and particularly affects students with small budgets. In many cases, student residences meet students’ exact requirements: a high degree of functionality in a small space with affordable rents close to universities and town centres. Student services are not the only ones who have already identified the need and high demand; housing companies are also aware of the situation. Student apartments are being created that combine modernity and functionality in the sense of micro-living. When berlinovo opened its apartments in Berlin two years ago, we were at the scene with a drone. And, with easysquare, PROMOS also provided support with renting the apartments even before the grand opening. Students could rent their apartments before the opening using an app. This is both in tune with the spirit of the times amongst the target group and allows companies to achieve full occupancy as soon as construction is complete.

The openness and diversity of easysquare allows all sorts of possibilities, which is why student services can now benefit from the advantages of the app as well. All sorts of usage scenarios are possible, including marketing places in halls of residence, student communication and even providing self-service functions for students. From the students’ perspective, this type of digital management significantly increases the attractiveness of student halls of residence, as they can take advantage of numerous additional services via the app. With easysquare, calling up maps or cafeteria schedules, chatting with fellow students or neighbours and communicating with student services are a piece of cake. Naturally, the residents manage their own accounts completely independently. You couldn’t attend this years’ student residence conference to get personal advice on site? We have summarised all the benefits in a flyer for you.

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