A turning point in renting

In a highly interesting panel discussion at the 3rd Berlin real estate conference, Jens Kramer, CEO of PROMOS consult and founder of the easysquare digital brand, provided important insights into the topic of digitisation in the real estate sector.

More than 300 representatives of the real estate industry came to find out about future-oriented developments in the sector. Speaking to the numerous specialists in attendance, Kramer provided food for thought and presented the opportunities offered by digitisation in spite of – or perhaps because of – the good economic situation at present in real estate.

He said one might feel that the current rental market in Germany does not need to think about digital transformation. However, the opposite is true. The supply and demand constellation, in which up to 1,000 applications are submitted for a single apartment, involves an extremely time-consuming and expensive selection procedure. This is positively crying out for an automated process. In addition, due to demographic change and the resulting housing shortage, housing companies are implementing a host of inner-city construction projects. However, this building boom is an investment for which full occupancy as of the completion date would be absolutely desirable from an economic standpoint.
Furthermore, there is always a percentage of apartments, albeit a small one, that are vacant and can only be rented out with considerable additional effort.

easysquare provides the ideal rental solution for all these scenarios. As a technical partner to the housing industry, it helps companies to act in a cost-effective and time-efficient manner and to design an application process that is convenient and profitable – both for potential tenants and for employees.

Kramer’s experience shows that the time-consuming route involving service centres and apartment questionnaires has had its day. Even the “classic”, supposedly digital, distribution route with a large volume of individual exposés in real estate portals and analogue applicant management involves a great deal of effort for personnel and is extremely time-consuming.

Kramer explains that a property can be let in a “truly” digital and fully automated manner. The applicants themselves make documents that are relevant for the rental contract available in the app, and a data comparison in the system prevents multiple registrations and unsolicited applications. The system filters out suitable applicants transparently based on allocation parameters, communication takes place quickly and easily within the app, and rejections are generated automatically.

Moreover, apps can do a lot more than that, creating (virtual) realities with little effort. Time-consuming conventional viewing appointments can be replaced with a virtual walkthrough, potentially coupled with a viewing of a show apartment. 
Compared to black-and-white floor plans riddled with technical information, 3D floor plans that can be accessed directly in the app are much more convincing. They provide a genuine impression of the property. And that is just the beginning. Impressive drone videos or a connection to the social networks for you to present and market apartment complexes and residential areas are not simply trendy gimmicks, but actually constitute an absolutely economical distribution channel.

The bottom line is that the current market situation has changed renting and distribution. easysquare provides the technical tools for these new requirements. With the connection to the company’s own IT infrastructure, this results in an effective process that saves the landlord a great deal of time and money. At the same time, this modern procedure is more convenient and transparent for the applicants. It’s an absolute win-win situation for everyone involved in the rental process.

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